To be successful in today's real estate market, sellers must market their homes in ways that directly appeal to tech savvy buyers. Because they are used to getting information immediately on their mobile devices, many prospective buyers expect to view properties when it best suits them. No longer willing to wait for open houses, buyers often want to see a home as soon as possible. This means that sellers must exercise a but more flexibility in terms of making their homes ready for viewing, often on a moment's notice. On top of that, sellers should engage the services of an agent who knows how to market a home online with enticing photographs, video walk throughs, and social media commentary.
HINT: According to one online residential real estate company, listings of homes for sale with photographs taken by a professional receive 61 percent more views than those taken by others.