THE GREENING OF AMERICAN HOMES

When marketing their homes, sellers should highlight their efficient use of energy and natural resources. According to a recent study, 51 percent of builders and remodelers assert that it is easier to market eco-friendly “green” homes, and more than two-thirds of builders claim that their customers are willing to pay more for energy-efficient homes. It seems that increasing numbers of buyers are willing to pay any extra upfront costs that will lead to long-term savings. No longer satisfied with merely asking about utility costs, prospective buyers are now more likely to look deeply into the energy efficiency of heating and air-conditioning systems and appliances, as well as insulation values of windows, doors, walls, and…

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