According to a survey by the National Association of Realtors, 83% of respondents viewed their homes as a good financial investment. The trouble is that when it's time to sell a property after the average seller has lived in it for a decade, emotions often overtake reason. Generally speaking, what a seller thinks his or her home is worth and the price he or she can actually sell it for are often two very different numbers. A seller should not think that buyers really care what the seller originally paid for the home or how much money has been put into improvements. The only number that matters is what someone is willing to pay for the property under the current circumstances.

Having comprehensive marketing materials provides potential buyers with…

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